Easy to use and privacy-friendly
Google Analytics alternative
Plausible is powerful, lightweight analytics. No cookies, just insights. Made and hosted in the EU, powered by European-owned infrastructure. ????
Why use Plausible Analytics?
Google Analytics is overkill for most site owners. Plausible gives you clear, useful insights without complexity, training or prior analytics experience.
- Automatic scroll depth tracking
- Scroll depth from 1 to 100 percent is tracked automatically on every page. No setup, no tag managers. Create scroll depth goals without code.
- Monitor traffic from AI tools
- See which AI tools like ChatGPT, Perplexity, or Claude send you traffic. Identify pages that attract AI visitors and the conversions they complete.
- Analyze SEO performance
- Connect Search Console to see search queries and organic performance directly in your Plausible dashboard. Track SEO content and conversions in one place.
- Measure paid ads and campaigns
- Track UTM campaigns with automatic channel grouping for Paid Search or Affiliates. Analyze landing pages, conversions and locations.
- Real-time dashboard
- Monitor live traffic with the same metrics as your main dashboard. Updates every 30 seconds without refreshing the page.
- Codeless goals and revenue tracking
- Turn any page into a goal. Automatically track file downloads, form completions and external link clicks. Set up custom events and revenue tracking.
- Funnels and user journeys
- Measure drop-off across a fixed sequence of steps. Or explore the paths visitors actually take to discover flows you didn't predict.
- Built-in bot filtering
- Exclude bots, referrer spam and data center traffic so your stats reflect real human visits, out of the box.
People ?? Plausible
Plausible runs reliably at any scale, from small sites to hundreds of millions of monthly visitors, and is trusted by thousands of companies that have switched from Google Analytics.
- Paying subscribers
- 19k
- Tracked pageviews
- 260B
- Uptime (Last 90 days)
- 99.99%
Became a paying customer within 1hr of the 30-day trial.
It's time to ditch Google Analytics
Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That's why we built Plausible Analytics, a simple, privacy-first alternative that doesn't cut corners.
Here's what makes Plausible a great Google Analytics alternative and why over 19,000 paying customers trust us with their website and business insights:
Simple analytics at a glance
Plausible is simple analytics. It is easy to understand and cuts through the noise. Check your site traffic and get the essential insights on one page in one minute. Get an aggregated view of all your sites in a consolidated dashboard. There are no layers of menus and no need to build custom reports, custom dashboards or PowerPoint documents. You can even import your Google Analytics stats.
Lightweight script that keeps your site speed fast
Plausible is lightweight analytics. Our script is 54 times smaller than Google Analytics. Every visitor that loads your site downloads 135KB less JavaScript. Less data transferred means less energy used and less carbon emitted, for every visitor, every day. A site with 100,000 monthly visitors saves around 4 kg of CO2 per year by switching.
No need for cookie banners or GDPR consent
Plausible is privacy-friendly analytics that doesn't process personal data or track individual users. No cookies, no persistent identifiers, no cross-site or cross-device tracking. Your site data is not used for any other purposes. All visitor data is exclusively processed on servers owned and operated by European companies and never leaves the EU.
We invite you to take a look around, explore our live demo and try Plausible for free. We'd be honored to have you as a customer. Thank you.
Uku and Marko
Co-founders
P.S. We're a completely independent, self-funded, bootstrapped and profitable team of 10, running since 2018. No outside investors, no acquisition targets. We choose the subscription business model rather than surveillance capitalism. Our code is open source too, so you're never locked in. Read more about us.
Traffic based plans that match your growth
Sign up for 30-day free trial. No credit card required.
Up to 10k monthly pageviews
Starter
- One site
- 3 years of data retention
- Intuitive, fast and privacy-friendly dashboard
- Email/Slack reports
- Google Analytics import
- Goals and custom events
- Saved Segments
Growth
- Everything in Starter
- Up to 3 sites
- Up to 3 team members
- Team Management
- Shared Links
- Embedded Dashboards
- Shared Segments
Business
- Everything in Growth
- Up to 10 sites
- Up to 10 team members
- 5 years of data retention
- Custom Properties
- Stats API (600 requests per hour)
- Looker Studio Connector
- Ecommerce revenue attribution
- Funnels and user journeys
- Consolidated View
Enterprise
- Everything in Business
- 10+ sites
- 10+ team members
- 600+ Stats API requests per hour
- Sites API access
- Single Sign-On (SSO)
- Managed Proxy
- Scheduled raw event data exports
- 5+ years of data retention
- Priority support
